Recently I came across a news site that published an article about patient recruitment in clinical trials. I know you might say this is a topic that is out of my league but the article got me curious. It detailed how challenging patient recruitment for clinical trials is. So as a response, I have written an article on how to somehow help pharmaceutical companies in patient recruitment. I know they have great researchers but this is from a standpoint of a regular person. Sometimes it is good to get ideas from regular people.
In the medical field, clinical trials are highly valuable. A vital aspect of a clinical trial is the patient. The patient’s participation plays a crucial role in the success of the research. This is how important patient recruitment is in every clinical trial. However, recruiting patients for the study is not as easy as it seems.
The Challenge In Patient Recruitment For Clinical Trials
The challenge with most clinical trials is the recruitment of patients. Firstly, not a lot of people are aware of clinical trials. This is due to the fact that they are not widely advertised. Patients also don’t usually talk about their experience to others. Secondly, there are people who are curious about clinical trials but they lack information. They may want to know if they are qualified but they couldn’t get the information that they need. Thirdly, some people want to try but are scared of something they are not familiar of. Fear of the unknown can sometimes hinder them from being patients. Lastly, some patients don’t finish the trials. They quit even before the trials are completed.
Strategies In Patient Recruitment For Clinical Trials
For companies conducting these trials, here are useful strategies that you should consider employing in order to successfully recruit qualified patients who can participate:
- There are many ways to educate potential patients. With more active people online, there is no doubt that social media is one of the most effective venue. There are many forms of social media that you can use. By creating an informative video, infographic, or short advertisement about the clinical trial that you are doing, you can raise awareness and remove doubts about clinical trials. Make sure you have a clear call to action that people can respond to. The good thing about social media is they have a very broad reach.
- A huge help in patient recruitment is local networking. Make your project visible to the community. This will not only help your project gain recognition but it will also make people become more familiar with it. With familiarity, fear is lessened.
- Because you need the patients until the end of the trials, retention strategies are necessary. Make the experience worthwhile for the patients. Communication plays a vital role in retaining patients. Reasonable compensation is also required.
Patient recruitment for clinical trials is significant. These strategies will help companies in the recruitment process.